A Guide to Successful Residential Project Marketing

Property developers, both local and international, have a multitude of decisions to make in terms of how projects are conceived, designed, constructed and brought to the open market. The difference between projects that are well received and those that flounder comes down to having a well conceived, evidence-based strategy, compiled with a competent project team that can implement the strategy.

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Australia’s premier Development and Project Management Company, Pomeroy Pacific and its CEO, Mark Pomeroy together with Nic Cuni, Director of CBRE’s Residential Projects Team share their insights for success in this increasingly competitive market.